Sep 28, Thu

Event ended

From Interactive TV to Digital Ecosystems: How Retailers Can Ride the Wave of E-commerce Evolution

About the panel discussion

The first interactive TV purchase was made on January 19, 2001. At that time, remote selling was considered exotic. Fast forward twenty years, and online e-commerce has become the norm, with every retailer embracing it in its own way.

In 2023, e-commerce solutions help businesses:

  • Anticipate customer needs.
  • Promote customer loyalty.
  • Reduce returns and cancelations.
  • Foster brand recognition.

In this panel discussion, international e-commerce experts share their thoughts on how technology has changed the retail landscape in the past two decades and what solutions to embrace now to become a game changer in the industry.

Webinar recording

Key topics

  • T-commerce and video on demand as pioneers in remote commerce in 1990s

  • From monetizing TV to monetizing the web via marketplaces in 2000s

  • Building competitive edge against marketplaces with modern digital ecosystems and micro-ecosystems

  • How to create a hyper-personalized shopping experience with AI

Our strategic insights will be particularly useful for

Business development managers

Digital transformation managers

C-level executives

Business owners


Timothy Megaw

Mulberry Bush Consulting

Timothy is consulting enterprises in the US, UK, and the Middle East. Pioneering QVC interactive development and shopping app in 2001, Timothy went on to develop and produce GSN’s “Playmania”—American first interactive network TV show.

Bonnie Comley

CEO and founder

A three-time Tony Award-winning producer, Bonnie has won an Olivier Award and two Drama Desk Awards for her stage productions. Her streaming platform BroadwayHD is delivering over 300 live productions globally.

Coleman Sisson

CEO and founder

As President of Liberate Technologies, Coleman paved the way for interactive consumer access, introducing transactions through the STB. Now he is leading a digital marketing agency that partners with both Fortune 500 companies and world-class artists.

Gerard Kunkel

Founder and managing partner
Next Media Partners

The Godfather of interactive TV, Gerard and his company, WorldGate, were the pioneers of interactive technology back in 2000. Today, his advisory Next Media Partners provides advanced technology consulting for media and entertainment.


George Petersen

Head of Business Development

George helped folks at Land Rover, Leroy Merlin, Haier, and others to figure out what their business needs are when it comes to digital solutions, e-commerce, and mobile app development.

Who we are

We are HeyInnovations, a digital product agency with a passion for digital ecosystems, super apps, and marketplaces.

Our digital solutions help businesses grow and become market leaders in different industries, including e-commerce.

60 mln+

people use our products yearly


super apps developed and audited


years in operation

Our projects in e-commerce

Augmented reality app for furniture sales

Super app for a sporting goods retailer

Online store for a clothing manufacturer

Mobile app for an omnichannel retailer with 1000+ stores

Featured projects and research

Let’s work together!

Schedule a call with our expert to discuss how to leverage super apps and digital ecosystems for your business goals.


Head of Business Development

Schedule a call